From Farm to Table: The Journey of Naubahar Masale’s Spices
Introduction
Spices are an essential part of Indian cuisine, adding flavor, aroma, and color to the dishes. The spices have been a significant part of Indian culture for centuries and have been used for medicinal purposes, perfumes, and culinary preparations. One of the leading spice brands in India is Naubahar Masale, which has a rich history and legacy in the spice industry. Naubahar Masale has been providing high-quality, authentic spices for over 140 years, and its journey from farm to table is an interesting one. In this blog, we will explore the journey of Naubahar Masale’s spices, from the farm where they are grown to the table where they are used in cooking.
Table of Contents
The Journey Begins: Sourcing the Raw Materials
From Warehouses to Retail Stores
The Final Destination: Your Kitchen
Naubahar Masale’s Commitment to Sustainability
The Journey Begins: Sourcing the Raw Materials
The journey of Naubahar Masale’s spices begins at the farms, where the raw materials are sourced. Naubahar Masale’s team of experts sources the finest quality spices from various parts of India, such as Kerala, Cochin, Kashmir, and other regions known for their rich and aromatic spices. The spices are grown using traditional methods, without the use of any harmful chemicals or pesticides, ensuring their authenticity and purity.
Processing and Packaging
After the spices are sourced from the farms, they are brought to the processing and packaging unit, where they are cleaned, sorted, and processed. The processing unit is well-equipped with the latest technology and machinery, ensuring that the spices are processed and packaged as per international standards. The spices are packed in airtight containers, ensuring their freshness and aroma are retained for a longer period.
Quality Assurance
Naubahar Masale prioritizes quality and closely monitors every stage of the spice production process to maintain the highest standards. Quality checks are performed on the raw spices during procurement from local producers, as well as on finished products at the in-house lab before export. Independent survey companies also conduct weight and quality inspections at the point of shipment to ensure that only the best products are sent out.
From Warehouses to Retail Stores
Once the spices are processed and packaged, they are stored in warehouses, where they are kept in optimal conditions to maintain their quality and freshness. The spices are then transported to retail stores and other outlets, ready to be sold to customers. Naubahar Masale has a wide network of distribution channels, ensuring that its products are available in every corner of the country.
The Final Destination: Your Kitchen
The journey of Naubahar Masale’s spices ends at your kitchen, where they are used to prepare delicious and aromatic dishes. Naubahar Masale offers a wide range of spices that cater to every cuisine of India. The spices are known for their unique taste and aroma, adding a touch of authenticity to the dishes. From biryanis to curries, Naubahar Masale’s spices are a staple in every Indian kitchen.
Naubahar Masale’s Commitment to Sustainability
Naubahar Masale is committed to sustainability and follows ethical practices to ensure that its products are not only of high quality but also safe for the environment. The company works closely with the farmers to ensure that they follow sustainable farming practices, ensuring that the environment is not harmed in any way. The packaging used by Naubahar Masale is eco-friendly, reducing the carbon footprint of the company.
Conclusion
Naubahar Masale’s journey from farm to table is a remarkable one that spans over 140 years. From its humble beginnings in Old Delhi, the brand has grown into one of India’s leading spice companies with a portfolio of over 200 products. The brand’s commitment to quality is evident throughout the entire process, from the careful selection of farmers to the meticulous packaging and distribution. The brand’s unique approach of procuring spices directly from farmers and processing them in-house ensures that the spices retain their intrinsic qualities, resulting in a fresh and authentic flavor. Naubahar Masale’s journey is a testament to the power of tradition and innovation working in tandem to produce the finest spices in India. It is an inspiring story of an entrepreneurial spirit that continues to thrive, even after seven generations.
Basic Spices
Blended Spices