Since 1875, Naubahar Masale has been a pioneer in delivering authentic and high-quality spices from the heart of Old Delhi’s Khari Baoli, Asia’s largest spice market. Founded by Lala Nonand Rai Ji, the brand started its journey with Naubahar Chatni, a product that remains a consumer favorite even after 140 years.

With a rich legacy spanning seven generations, Naubahar Masale has grown into one of India’s leading spice brands. Registered in 1929 under the Lion Brand, the company initially introduced products like Naubahar Chatni, Methi ki Chatni, Chat Masala, and Naubahar Churan, all of which gained instant popularity. Over the years, the brand expanded its portfolio to include over 200 pure and blended spices, crafted with traditional recipes while embracing modern manufacturing standards.

All Naubahar products are FSSAI-certified and undergo strict quality checks at every stage, from sourcing to final packaging. The in-house lab ensures each batch meets international food safety and quality benchmarks making every product trusted by millions in over 80 countries worldwide.

With 140 years of excellence, 3.7 billion packs sold annually, and a legacy of trust, Naubahar Masale continues to bring the authentic taste of India to homes across the world.